Self-storage rate management & rate intelligence
Below-market is a decision. Make it on purpose.
Most independents are underpriced somewhere — a tenant eight years into a 2018 rate, a unit size the market moved on from. StoreKeep watches your local competitors and your own occupancy, recommends the move, drafts the letter, and then waits for you. Nothing changes without your approval.
Local
Competitor rate tracking
Drafted
Increase letters, ready to send
100%
Owner-approved changes
Tracked
Lift and churn per campaign
HOW IT WORKS
From market data to approved increase
Know what the market is charging
Configure your local competitor list and StoreKeep collects their street rates by unit-size class on a schedule, keeping a timestamped history. Your 10×10 isn’t priced against a national average — it’s priced against the three facilities your prospects actually drive past.
- Rates by size class, tracked over time
- Your street rates and occupancy side by side with the market
- “Which unit types are underpriced?” is a question you can just ask
Market snapshot
10×10 climate: you $118 · market range $129–$142 · your occupancy for the type: 96%. Scarcity says move.
Recommendations with their reasoning attached
Street-rate suggestions weigh competitor rates, your occupancy and scarcity, and recent lease-up velocity. Existing-tenant increases (ECRI) reason over tenure, how far below market the tenant sits, and how likely they are to churn given local alternatives. Every recommendation shows its rationale — accept, adjust, or decline in one tap.
- New-customer street rates by unit type, with the why
- Tenant-level increase candidates ranked by gap and churn risk
- Rate-lock promos automatically excluded
ECRI candidate
Unit 108 · 4.5 years tenure · 22% below street · nearest alternative is 6 miles and $15 higher. Recommended: +$14, effective per state notice period.
The letter is already written
Approving an increase shouldn’t mean an evening of mail-merge. StoreKeep drafts the increase letter from the same reasoning — respectful, clear, and compliant with your state’s required advance-notice period, which gates the earliest effective date automatically. Batch approvals into a campaign and track what actually happened.
- AI-drafted letters, reviewed and approved by you before anything sends
- State advance-notice periods computed into effective dates
- Campaign tracking: letters sent, realized lift, and attributed churn
Campaign result
March campaign: 41 letters · 38 accepted · 2 negotiated · 1 move-out · net +$512/mo. Attribution recorded, not assumed.
MORE IN THIS MODULE
Guardrails that keep pricing yours
Never silent repricing
No tenant’s rate ever changes without an explicit owner approval. Batch approvals exist; automatic ones don’t.
Notice periods, computed
Each state’s required advance notice gates the earliest effective date — you can’t accidentally send a non-compliant increase.
Churn honesty
A move-out following an increase is recorded against the campaign, so lift numbers are net of what it cost you.
Economic occupancy
Physical occupancy flatters. Economic occupancy — what the units actually earn — is the number the reports lead with.
Scarcity-aware
The last two 10×10s at 96% occupancy are worth more than a wall of empties — recommendations reflect it.
Portfolio views
On the Portfolio plan, compare rate positions across properties and run campaigns per facility from one seat.
FAQ
Fair questions
Never. Recommend-and-approve is the architecture, not a setting. StoreKeep drafts and reasons; you decide. Even batch campaigns are explicit approvals of a listed set of tenants.
From the competitor list you configure, collected on a schedule from public listings and, where available, licensed market data sources. Every observation is timestamped so you can see how your market has moved.
It reasons over tenure, how far below current street rate the tenant sits, unit-type scarcity at your facility, and the local alternatives a tenant would face — then ranks candidates and shows you why. Tenants under a rate-lock promotion are excluded automatically.
Advance-notice requirements are built into the workflow: the letter and the effective date respect your state’s period, and the earliest legal effective date is computed for you.
Facility ($179/mo) and Portfolio ($349/mo). Lot covers the operating core; rate intelligence joins when you’re ready to manage revenue, not just track it.
Your rates have been quietly aging.
Open the demo facility's rate screen and see what recommend-and-approve looks like when the letter is already drafted.